Suppose your client is 2006 Nobel Peace Prize Laureate Professor Muhammad Yunus, and he would like to establish a social business coffee shop. The coffee shop will offer various beverages, desserts, sandwiches, and wraps. It will operate seven days a week from 7 am to 9 pm. He intends to open this coffee shop somewhere in BC, Canada.

This week`s recorded lecture addressed market segmentation. Briefly discuss the possible geographic, demographic, and psychographic factors of the market segments of Professor Yunus` business. Please provide reasonings behind your answers.