The second assignment will be a report based on initial market research for your business idea. You are required to carry out a simple piece of market research and represent the application of the principles as outlined on a weekly basis. (2000 words). The market research report should provide:

• An overview of your business idea.
• An evaluation of the external environment (PEST)
• A discussion of competition and what the competitive advantage is
• A suggestion for the proposed target market.