Research Proposal: Evaluating E-fulfilment Solutions for SME E-retailers in the UK

This research seeks to assess e-fulfilment services and investigate the strategies adopted and challenges faced by e-commerce enterprises in the United Kingdom, with a specific focus on small and medium-sized enterprises (SMEs). The study aims to uncover the unique obstacles that SMEs encounter in e-fulfilment to achieve optimal network coverage and implement viable, cost-effective logistical solutions.

To achieve the research objectives, the following areas will be explored:

• Review of key theories and developments in e-commerce fulfilment.
• Examination of challenges experienced by UK SMEs in e-fulfilment.
• Evaluation of e-fulfilment strategies tailored for SMEs to achieve cost-effective logistical solutions, with a particular emphasis on optimizing network coverage within the UK.
• Provision of valuable insights on comparison methodologies used by e-retailers and outlining future research directions to empower SME e-retailers in making informed decisions regarding logistics and network coverage.

Indicative Content:

• Clear statement of research question
• Thorough literature review
• Justification of data collection methodology
• Methodological approach for data analysis
• Data analysis and presentation
• Results discussion and interpretation
• Concluding remarks and actionable recommendations