What is unique or distinctive about the product that separates it from competitors? Does a viable market exist for the product?

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft. Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies such as Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

The topic for the paper: Auntie Peaches, location natural soap store in Jacksonville fl

  1. Is the marketing idea valid?
  2. What is unique or distinctive about the product that separates it from competitors?
  3. Does a viable market exist for the product?
  4. Is the target market large enough, accessible, and capable of purchasing your product?
  5. Are the financial projections sound?
  6. Is the management team competent?
  7. How will investors get a return on their investments?


In today’s dynamic business environment, where innovation and uniqueness are prized, entrepreneurs are continually on the lookout for opportunities to introduce novel products and services that capture the hearts and wallets of consumers. Against this backdrop, Auntie Peaches, a natural soap store nestled in the heart of Jacksonville, Florida, emerges as an enticing and promising venture. This paper embarks on a comprehensive exploration of the critical facets of Auntie Peaches’ business model to unearth the veracity of its viability and the potential it holds for resounding success.

I. Marketing Idea Validation

At the very core of Auntie Peaches’ business model lies its marketing idea, a foundational pillar upon which its success hinges. The significance of a well-grounded marketing concept cannot be overstated; it must seamlessly align with prevailing market demands and consumer preferences to thrive (Kotler et al., 2017). To ascertain the validity of Auntie Peaches’ marketing idea, an exhaustive and meticulous examination of market research and the invaluable feedback from prospective and current customers becomes indispensable.

II. Uniqueness and Distinctiveness

The realm of the soap industry is teeming with diverse offerings, where products vie for attention and consumer loyalty. In this milieu, understanding and showcasing what renders Auntie Peaches uniquely distinctive becomes paramount. Effective differentiation is the linchpin for attracting and retaining a dedicated customer base in the fiercely competitive soap market (Ferrell & Hartline, 2019). A comprehensive analysis of Auntie Peaches’ distinctive selling points and compelling value propositions is imperative to shed light on its potential to not merely compete but to genuinely stand out amidst its rivals.

III. Existence of a Viable Market

The presence of a viable market is the linchpin of Auntie Peaches’ potential success. It’s not just about offering a great product; it’s about having a receptive audience ready to embrace it (Armstrong & Cunningham, 2017). In this section, we will delve deeper into the intricacies of assessing market viability.

To determine if a market truly exists for natural soap products like Auntie Peaches’, we must go beyond surface-level evaluations. This involves a multifaceted approach that encompasses several crucial elements:

Market Conditions: Understanding the current state of the soap market in Jacksonville, Florida, and identifying any growth trends or shifts in consumer preferences is paramount. Auntie Peaches must be in tune with these conditions to adapt and thrive.

Demand Trends: It’s not enough to know that people buy soap; we need to understand why and how their preferences may change over time. Analyzing historical demand trends and forecasting future ones is essential for Auntie Peaches to stay ahead of the curve.

Consumer Behavior: Every successful business recognizes the significance of knowing its customers. Auntie Peaches must gain deep insights into consumer behavior – what motivates their soap purchases, where they shop, and what influences their choices.

These aspects together will help provide a comprehensive picture of the market’s viability and ensure Auntie Peaches is poised to meet the demands of its potential customer base.

IV. Size, Accessibility, and Capability of the Target Market

Auntie Peaches’ target market is the focal point of its business strategy. It’s not enough to identify a market; we must also understand its size, accessibility, and purchasing power (Kotler et al., 2017). This section will take a more detailed look at how Auntie Peaches aims to cater to its audience.

Market Size: Quantifying the potential customer base is crucial. Auntie Peaches needs to know the number of potential buyers for its natural soap products in Jacksonville, Florida. This involves demographic analysis to estimate population size and composition.

Accessibility: Auntie Peaches must determine how easy it is for its target market to access its products. This includes assessing factors such as store location, distribution channels, and online presence to ensure that customers can conveniently make purchases.

Purchasing Power: Understanding the economic capability of the target market is vital. Auntie Peaches should assess the income levels and spending habits of potential customers to set appropriate price points and product offerings.

By undertaking this comprehensive analysis of the target market, Auntie Peaches can tailor its strategies to cater effectively to its customers’ needs and preferences.

V. Financial Projections

Sound financial projections are the bedrock of any business venture, and Auntie Peaches is no exception (Brigham & Ehrhardt, 2017). In this section, we will delve deeper into the financial aspect, highlighting key elements that must be considered for a successful financial plan.

Revenue Forecasts: Auntie Peaches needs to provide detailed revenue projections, outlining how much income it expects to generate from its natural soap sales. This should consider factors like pricing, sales volume, and market share.

Expense Projections: Managing costs is vital for profitability. Auntie Peaches should project its expenses accurately, encompassing production, marketing, operational, and overhead costs.

Break-Even Analysis: Determining the break-even point is crucial to understand when Auntie Peaches will start turning a profit. This analysis considers fixed and variable costs, helping to set realistic expectations.

By presenting a clear and well-thought-out financial plan, Auntie Peaches can instill confidence in potential investors and stakeholders, positioning itself for sustainable growth and profitability.

VI. Competence of the Management Team

The competence of the management team is a critical determinant of business success (Daft, 2018). Auntie Peaches must demonstrate that its team possesses the necessary skills and expertise to navigate the challenges of the natural soap industry. An evaluation of the team’s qualifications, experience, and leadership abilities is essential.

VII. Investor Returns

Investors play a pivotal role in Auntie Peaches’ growth and sustainability. It is crucial to outline the mechanisms through which investors can expect a return on their investments (Hitt et al., 2017). This may involve discussing profit-sharing arrangements, equity stakes, or dividend policies.


In conclusion, Auntie Peaches’ venture into the natural soap market in Jacksonville, Florida, presents both opportunities and challenges. To determine its viability and potential for success, an in-depth analysis of various aspects, including marketing idea validation, uniqueness, market viability, target market assessment, financial projections, management competence, and investor returns, is essential. By addressing these critical factors, Auntie Peaches can better position itself for success in the competitive soap industry.