Question

1. What is the difference between the term `Metric` when it is used in Google Analytics versus when it is used in a measurement plan?
2. Pertaining Pringles` St. Valentines` campaign #SingleAsAPringle, why was a good choice to include Priya Prakash Varrier in their social media campaign? Please use the different influencer evaluation methods to support your answer.
3. How do search engines understand "user experience" to evaluate organic rankings?