Introduction
The document provides background to the three compulsory written assignments that will make up a portfolio of evidence of the work done in the MNB3701 module. Furthermore, the sections that follow will give an assignment brief that covers all three assignments, the instructions for each assignment and steps in writing up each of the reports. Note the three reports will combine to form a portfolio of work that combined counts 90% of the final mark. Hence, it is important to complete all three reports by the submission due dates. If you do not submit a report by the due date, then you will not receive a mark for the assessment component not submitted. Moreover, your portfolio of work will be incomplete. Given the open period of the written assessments and the nature of the written assessments, NO excuses will be accepted for not submitting by the due date. Furthermore, it is important to plan well in advance the doing the required readings, write-up reports and “cement” all of the technical requirements of your portfolio of work.
Assignment Brief
Background to the written assessments Multinational enterprises (MNEs) that have a great deal of success in their home country may find it not that easy to replicate their successes in expanding operations to other locations around the globe. More specifically, expanding operations into transitioning market contexts (also referred to as emerging economies). Hence, the central question asked in the module and “thread” that connects the three assignments is: what are the determinants of the success or failure of operating an MNE around the globe?
Scenario :The scenario presented is that you are currently completing an International Business module. The management of an MNE approached you to do research that is secondary and exploratory to accomplish the following objectives:
