Carry out a research to find current information about a company of your choice. Use books, newspaper business reports and the internet. You can choose any companythat you are able to gather information. Discuss how the companies are creating a competitive advantage by implementing human resources management practices and benefitingthe financial intermediaries. To define competitive advantage of the company, you should discuss management theory/theories which results and shapes the managerial approach of the company.
Your essay should be 2000 words (+/- 10 %) in length; it should be fully referenced using the Harvard referencing method.
Guidance on answering the assignment question
In answering these questions you should demonstrate:
The basic theory needed to answer this question can be found in the lecture notes and the course textbook and additional resources (see reference below). The company`s own website is a good starting point for researching the company but make sure that you present a balanced account by using other sources. Articles written in business journals and publications such as The Economist, Daily Telegraph, The Guardian and Financial Times give reports on current developments in the world of business. Many of these are available free on the internet and are searchable. Through the university library you will also be able to gain access to a wide range of academic journals (see references below), national and international newspaper archives and market research reports. The University librarians are there to help if you are having trouble finding suitable references, either electronic or paper based - just ask. The information that you use for your coursework must come from reputable sources so you must be very careful when using the internet for research. If in doubt about the suitability of a particular website please ask your tutor.
Assessment Elements 2: Group Presentation
Choose acompany and identify the marketing strategy of this company. You should also discuss and present operational strategies of chosen company. You should submit and present this assessment as a group. One person on behalf of group could submit the work.
A presentation file (PowerPoint, Pdf, etc...)including references should be submitted before performing presentation. One person from each group could submit the file. Presentation is expected to take 10 minutes. Each group member should be involved in group study and presentation.