Identifying the innovations and trends in the industry develop a plan using the SOSTAC framework that will increase market share locally.

1. Customer-first: Creating a great customer experience is very essential. We care about our internal (clients) and external customers (employees). Delivering a positive customer experience is a top priority for our company, especially for our wedding attire customization services for women.

We understand that our attire holds significant emotional value and aim to provide a personalized and memorable experience for each customer. Our commitment to excellent communication, detailed planning, and flexibility ensures that each customer’s wedding planning process is stress-free and enjoyable.

Additionally, we prioritize providing a supportive and motivating work environment for our employees, which allows us to deliver high-quality service to our external customers. Overall, our approach to customer experience is essential for the successful delivery of all our services.
2. Integrity: Performing with strong ethics is the priority. It’s a core business practice to act transparently that earns the respect from all aspects.
3. Commitment: Treating our profession with the common decency we all deserve and expect is vital. That’s how everyone gets 100% committed.
4. Passion: Passionate work-life reflects not only ourselves but also the people around us so that everyone can be bold, innovative, and more creative.
5. Responsibility: Accepting responsibility for each action is the ultimate way to build trust internally and externally. Ideally, we’re socially responsible.

Objectives:

  • Identify the market trends and marketplace dynamics for wedding wear industry globally.
  • Identifying the innovations and trends in the industry develop a plan using the SOSTAC framework that will increase market share locally.
  • Establish plans for marketing communications with a particular focus on brand awareness.
  • Establish KPIs (Key Performance Indicators) for Teresa Designers based on research on the industry that they could use to measure their performance.