Vocational Scenario Submission Format Activity A

As a management trainee/intern at a UK-based management consultancy firm, your task is to conduct a situational analysis and develop a strategic management plan for a chosen fashion company. For Activity A, produce a situational analysis report, including:

1. Brief background of the client organization, its mission, vision, and objectives.
2. Detailed critical PESTLE and SWOT analysis of the chosen organization.
3. Evaluation and interpretation of the organization’s resources and capabilities, utilizing the McKinsey 7s strategic model/framework.
4. Identification and assessment of existing and/or potential competitive advantage based on the organization’s resources and capabilities, using VRIO or VIRIN framework/analysis.

Vocational scenario and assignment activity (B)

After conducting the situational analysis, develop a strategic management plan for the chosen organization`s expansion into a new territory. The plan should include:

1. Executive summary
2. Analysis of the selected market for the organization using Porter’s generic model.
3. Development of strategic objectives based on market analysis, including tangible and tactical objectives.
4. Justification of the importance of Strategic Management Plan (SMP) for the organization, applying different models or concepts to interpret its significance.
5. Critical evaluation and justification of the most appropriate growth model aligning with the organization’s objectives.
6. Evaluation of internal and external data to ensure successful strategic alignment.
7. Recommendation of suitable strategies to ensure competitive advantage and market positioning.

Submission Format Activity B

Submit a concise business strategy plan report in Microsoft Office Word format (.doc or .docx). Support all work with research and reference using the Harvard referencing system, including a bibliography. The word limit is 2000 words, with flexibility for slight deviations.