BMMK5103: How has the COVID-19 pandemic affected marketing practices across industries?

Part 1

The World Health Organization on March 11, 2020, declared the novel coronavirus outbreak a global pandemic. This has affected many countries globally. Many countries are still reeling and recovering from the impact of the pandemic up to now.  One of the effects of the pandemic has been whereby many businesses have begun to slowly get accustomed to “new” methods of conducting business.

  1. How has the COVID-19 pandemic affected marketing practices across industries?
  2. What types of marketing strategies are recommended for growth and recovery?

Part 2

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

  1. Give an example of changes in the environment that have caused changes in consumer intention to buy.
  2. Share your latest purchase of a service and which marketing mix strategy influenced your buying decision.
  3. Write a text review of your recent purchase of a product. In your text review, discuss all the marketing mix elements.
  4. How can companies use segmentation and targeting to reach their desired audience effectively?
  5. How has the role of marketing management evolved in the digital age?