This assignment is designed to enhance learners’ ability to understand and evaluate the elements in the marketing mix.
Choose a firm that you are familiar with. Explain the elements of the existing marketing mix and discuss how these elements are practiced in the selected firm. Recommend improvements to the marketing mix that can be made by the management of selected firms.
ONLINE CLASS PARTICIPATION
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions: