Assignment Overview:
Your group are marketing consultants who have been approached by a market-leading Irish company of your choice which is yet to enter the international marketplace. The director of the company informs you that, due to stagnant growth in local markets, the company is planning to expand its operations internationally. As this would be the first time the company is to be exposing itself to the international market, the board of directors would like to see a detailed research report regarding the outlook of the company’s expansion internationally.
Your job is to deliver a report encapsulating how the company can successfully enter and expand into the international market, focusing on contributions to business strategies in the international market.