Develop an international marketing plan, for an existing small or medium-sized enterprise of your choice, that would enable it to exploit a market opportunity in a foreign country in which the company is not currently operating.
You need to provide a convincing rationale for your international marketing plan. Key arguments must be underpinned by relevant theories for all aspects of your decisions concerning the choice of country, entry mode selection, and international marketing strategy. You also need to provide evidence that your company is an SME.
Your international marketing plan should include: